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Traffic is the engine oil of any website, therefore as a blogger, expressing yourself is all important but it behooves you to understand that if you are not generating traffic to your website there will be no one to read your blogs. Therefore optimizing each blog post with a specific keyword will give you a higher ranking on search engines and make it easier for your readers to discover you.
Long tail keywords are preferred for attracting your intended readers, but regardless of long tail or short tail the use of keywords are essential. So here are a few tips to increase traffic to your site so that you can continue to express yourself to interested readers.
• Identify your specific keyword phrase
Before you start to write, you should have a keyword phrase in mind which you have already researched and you know that your targeted readers are searching for information on this topic. Spend some time to find out what information your readers are seeking and simple provide it to them.
However, don’t stuff your post with your chosen keyword phrase, be tactful and ensure that your post flows naturally. A good tool to use in identifying the keywords your market is searching for is Google Keyword Tool, they are many more out there and you should see which best suites you.
• Create quality content
Now armed with the keyword phrase and your topic in mind, you are ready to write your blog post. It’s highly recommended that the keyword phrase be used in the title of your post.
With these bases covered, write your post as engaging as possible while staying on your topic and strategically include your keyword within your post. As I said before do not stuff your post with your keywords, 3-4 times depending on the length of your post is enough.
• The use of Images
Adding images are another great way to optimize your post for search engine ranking; this image should be relevant to your post and helps to give it some value, use your keyword in the image description and image tag. It’s important that you add the description and the tag as search engines don’t read images, only text; therefore this gives the search engine something to read.
• The use of Links
Linking your current post to other posts on your website is another great way to optimize your post for search engine ranking.
Also linking to other sites that are rich in content that your readers are interested in can be very beneficial. This process adds value to your readers by recommending other information that is of benefit to them and also the website may link back to you, which increases the flow of traffic to you.
The use of keywords are essential if you intend on pulling in readers to your blog and a well written blog post with strategically placed keywords throughout will definitely accomplish this. Implement these simple strategies to you blog post and start attracting your readers and also rank highly on search engine results.
Reflections:
- What method here have you found useful and can implement immediately to your blogs?
- If you are using a method that’s not mentioned here, please share it below. Thank you.
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